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Promote alternative tourism in Tunisia
Revolutionize your travel and discovery experience in Tunisia

Tunisia is considered essentially as a seaside destination distinguishing itself from other countries by its sun and its Mediterranean beach. But since a few years, a new form of tourism has appeared… the alternative tourism ! Tunisia meets all the criteria of this type of tourism.

By alternative tourism, we mean green tourism, cultural tourism, social tourism and culinary tourism. Of course Tunisia is a symbol of culture and this because of its fascinating history and the resources it offers…

In short, Tunisia represents the ideal destination for an alternative stay, which is why there has been a lot of work by all the tourism players throughout Tunisia.

Our goals

Since 2019, the “Ensemble pour un Tourisme alternatif et durable” project has been working closely with Tunisian tourism federations to diversify and promote the country’s tourism offering. DRV’s aim to focus on capacity building in sustainable tourism and marketing training. It aims to help players in the sector develop their ideas while benefiting from comprehensive support, including training, networking and opportunities to promote new tourism products on a national and international scale. In addition, it is an important lever for creating synergies between the various players, thus facilitating access to new opportunities, both nationally and internationally. The project is being implemented by DRV and FTAV, with financial support from the German Federal Ministry for Economic Cooperation and Development (BMZ), and coordinated by SEQUA.

Bilan

Video Clips
9 videos

12 webinars were offered, which were attended by a total of 142 participants.

The content covered marketing strategy, digital transformation and sustainability topics.

Our activities, successes and progress

The project “Chamber and Association Partnership (KVP)” between the German Travel Association (DRV) and the Tunisian Federation of Travel Agencies and Tourism (FTAV) aims to promote the development of sustainable tourism in Tunisia. It started in May 2019 and will continue until October 2025, with financial support from the BMZ. The project supports the diversification and development of sustainable tourism products in the regions of Tunisia. In collaboration with national and international experts, innovative tourism offers are being developed and promoted.

Qualification Program – 2023

In 2023, a qualification program with three training phases was completed.

Training and coaching in the fields of marketing and sustainability were provided to 9 participants from various tourism associations.

Support for travel agencies, service providers, artisans, hotels, and tour guides in raising awareness through workshops, webinars, and video clips.

Each year, 10 Tunisian tourism stakeholders are supported in participating at ITB, where they strengthen their networks in cooperation with German partners to promote sustainable tourism products in Tunisia.

Establishment of an association committee to promote sustainable tourism and strengthen advocacy in this field. Development of a catalogue of recommendations and the preparation of position papers to advance reforms of the legal framework for sustainable tourism at the national level.

our partner agencies

Sustainability Charter

To meet the various climate challenges, the tourism industry needs to adopt more sustainable practices, such as reducing greenhouse gas emissions, promoting renewable energies, responsible waste and water management, protecting biodiversity and promoting culturally respectful tourism.

the aims of the study

Within the framework of the Project «Ensemble pour un Tourisme Alternatif et Durable», project funded by BMZ, coordinated by SEQUA and executed in Tunisia by DRV in partnership with FTAV whose goal is to promote alternative and sustainable tourism in Tunisia, encouraging tourism professionals to adopt sustainable practices and raising awareness among tourists of the importance of traveling responsibly.

The Tunisian Inter-Federations Committee for Tourism (FTAV, FTH, FI2T, FTGAT) has conducted a study of legal obstacles in order to better understand the difficulties encountered by Tunisian tourism professionals.

This initiative aimed to propose solutions to these constraints to promote the development of the sector.

Click on the links to access the study and explore in depth the proposed solutions for the development of alternative and sustainable tourism in Tunisia.

Revolutionize your travel and discovery experience in Tunisia

Tun Explore is an application available on IOS and Android platforms that offers an immersive discovery experience for users available in French, English and German.